Logo
Our brand consists of a simple, geometric but modern wordmark with diagonal points that represent growth propelled.
Primary Logo
Primary Logo
Usage Guidelines
In order to ensure the prominence and legibility of the identity, a clear space around the identity is required at all times. The '8px' height of the identity 8px equals '8, and the clear space around all four sides of the identity is determined by '1x'.
8px 1x
Logo don'ts
Our brand consists of a simple, geometric but modern wordmark with diagonal points that represent growth propelled.
Please don't use
Please don't use
Please don't use
Please don't use
Please don't use
Please don't use
Color
LCS's color palette serves as the foundation that ties it all together and sets the tone of our communications, suggesting maturing, modernity and confident growth.
Our primary colors should dominate in percentage when applying them, mainly for colored backgrounds. Our secondary and brightest colors help us to differentiate ourselves and highlight our personality and reinforce our brand as fresh and forward thinking. These colors are important to use in elements that we want to highlight, such as our wordmark, icon and lines of the system.
Primary Colors
#D90429
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Fire engine red
HEX
#D90429
RGB
217, 4, 41
CMYK
0% 84% 69% 15%
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#D90429
Copy
#EF233C
Fire engine red Gradient
HEX
#D90429
#EF233C
RGB
217, 4, 41
239, 35, 60
CMYK
0% 84% 69% 15%
0% 80% 70% 6%
Secondary Colors
#DEDEDE
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Gray87
HEX
#DEDEDE
RGB
222, 222, 222
CMYK
0% 84% 69% 15%
#F4F4F6
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Ghost White
HEX
#F4F4F6
RGB
244, 244, 246
CMYK
1%, 1%, 0%, 4%
Typography
Our brand consists of a simple, geometric but modern wordmark with diagonal points that represent growth propelled.
Inter
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